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Anyone who has ever been to a major trade fair knows the scenario: crowded aisles, countless impressions, and often too little time for a proper conversation. Especially at booths with technically complex products — like the suspension solutions from VB Airsuspension — bottlenecks arise quickly.
While booth staff explain the difference between auxiliary and full air suspension in detail to one customer, three more prospects walk by in the background. They glance briefly, find no one available, and move on. The result:
- Missed contacts, because the threshold for waiting is too high.
- Stress for the team, trying to split themselves between conversations.
- Information loss, as spontaneous questions are never captured.
VB Airsuspension decided to close this gap — not by hiring more staff, but through an intelligent extension of the team: LIVOI.
The Solution: The Invisible Expert at the Booth
At the current trade fair, an “invisible” colleague is working alongside the consultants and technicians for the first time. Through clearly visible QR codes placed directly on the vehicles, visitors can start a conversation immediately — digital, but technically in-depth.
The difference: This is not a simple directory, but an AI communication assistant trained on VB Airsuspension’s specific expertise.
LIVOI acts as a direct buffer and qualifier. It knows the product groups, understands the differences in axle loads, and can explain use cases for motorhomes or transporters.
What the Process Looks Like for Visitors
Instead of walking away empty-handed, visitors experience an immediate interaction. The process is designed for maximum simplicity:
- The visitor scans the QR code on the vehicle or display stand — whether standing right in front of it or just passing by.
- LIVOI opens the dialogue. The visitor asks: “Which air suspension fits my camper?” LIVOI doesn’t respond generically, but based on the company’s technical data sheets and experience.
- LIVOI explains the pros and cons of specific solutions (e.g., full air suspension for greater comfort) and answers questions about installation.
- If the interest is concrete, LIVOI captures the contact details or signals to booth staff that a pre-informed prospect is ready for a personal conversation.
Not a Chatbot, but Corporate Memory
The decisive factor for this project’s success is the quality of the responses. A conventional chatbot would likely hallucinate when asked specific questions about suspension geometry, or redirect to a generic contact page.
LIVOI, on the other hand, works as a company-specific assistant. The knowledge comes directly from the experts at VB Airsuspension and has been structured accordingly. The system:
- Explains technical details with expertise.
- Works exclusively within the company context.
- Refers to the correct contacts and processes.
Data Security as the Foundation for Trust
Especially in the German B2B environment, careful handling of data is non-negotiable. LIVOI was designed so that companies retain control:
- Storage in Germany
- Separate, encrypted instances per customer
- GDPR compliance and consideration of the EU AI Act
This ensures that internal knowledge remains protected and customer data is not used to train public models.
Value Beyond the Trade Fair
The trade fair deployment is just the beginning for VB Airsuspension. LIVOI’s architecture allows this “digital knowledge” to scale into other areas:
- In sales: As a digital pre-consultation on the website.
- In customer service: To handle recurring questions about installation or maintenance 24/7.
- In onboarding: So new employees can ask questions to the “corporate memory” instead of interrupting colleagues.
Conclusion
The project at VB Airsuspension demonstrates how AI should work in the mid-market: not as a gimmick, but as a concrete tool for problem-solving. Personal consultation is not replaced, but freed from administrative and repetitive tasks. The team has more time for real sales conversations, and no visitor is ignored.