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Legal

Cookie Policy (EU)

This page documents the categories, services, and storage durations from our consent tool, plus your withdrawal options.

Cookie settings

Your privacy choices

You can update consent for optional cookies at any time. If you consent, you help us improve content, campaigns, and user flows based on real usage. Necessary cookies always remain active.

Strictly necessary cookies

These cookies are technically required for core functionality such as page navigation, security, and language preferences. This also includes Google security_storage for security-related signals. In addition, we enable Google Ads Data Redaction as a privacy safeguard.

Functional storage

This setting controls Google functionality_storage. It allows function-related storage for convenience and support features when relevant Google services are used.

Analytics

Analytics cookies show us which content is most useful, so we can prioritize improvements based on real visitor behavior.

Analytics cookies.

  • _ga - Provider: Google Analytics; Description: Distinguishes users.; Duration: 2 years.
  • _ga_<container-id> - Provider: Google Analytics; Description: Stores session state.; Duration: 2 years.
  • _gid - Provider: Google Analytics; Description: Distinguishes users for 24 hours.; Duration: 24 hours.
  • _gat - Provider: Google Analytics; Description: Limits request rate.; Duration: 1 minute.

Personalization

This setting controls Google personalization_storage. It allows Google to store preferences and personalization signals when you want to enable more tailored experiences.

Marketing

Marketing cookies and consent signals help us measure campaign performance, understand relevant audiences, and track phone clicks as conversions. For this we use Google Tag Manager, Google Global Site Tag, Google Ads Conversion Tracking, Google Ads Remarketing, and Leadinfo. The underlying Google tag infrastructure is loaded in a consent-aware mode; marketing storage and measurement features are activated only according to your choice. When marketing is not allowed, ad-related storage remains blocked and Google Ads Data Redaction further reduces ad click data.

Marketing cookies.

  • _gcl_au - Provider: Google Ads / Global Site Tag; Description: Stores a campaign ID for conversion measurement and attribution.; Duration: 90 days.
  • _gcl_aw - Provider: Google Ads Conversion Tracking; Description: Stores ad click information for conversion attribution.; Duration: 90 days.
  • _gcl_dc - Provider: Google Ads Remarketing; Description: Stores DoubleClick campaign information for remarketing purposes.; Duration: 90 days.
  • _gac_gb_<container-id> - Provider: Google Ads / Google Analytics; Description: Links campaign information to Google measurement for conversion reporting.; Duration: 90 days.
  • _li_id.* - Provider: Leadinfo; Description: Recognizes returning visits.; Duration: 2 years.
  • _li_ses.* - Provider: Leadinfo; Description: Associates page views with a session.; Duration: Session.
  • _fbp - Provider: Meta Pixel; Description: Stores a browser ID for campaign measurement and attribution.; Duration: 3 months.
  • _fbc - Provider: Meta Pixel; Description: Stores click information from Meta ads for conversion attribution.; Duration: 3 months.

External content

External content embeds third-party services directly into the website. On campaign pages this currently applies to a contact form loaded through Google Forms. The connection to Google is only established after you enable this category.

More information

You can find details about data processing in our legal pages. You can update your choice anytime via "Cookie settings" in the footer. Our Google Consent Mode setup uses the signals ad_storage, analytics_storage, functionality_storage, personalization_storage, security_storage, ad_user_data, and ad_personalization.